Page 19 - TAIPEI AMPA 2024

Introduction to TAITRA

About TAITRA
Founded in 1970, TAITRA is Taiwan’s foremost nonprofit trade promoting or-
ganization. Sponsored by the government and industry organizations, TAITRA
assists enterprises to expand their global reach. Headquartered in Taipei, TAI-
TRA has a team of 1,300 specialists and operates 5 local offices as well as
62 branches worldwide. Together with Taipei World Trade Center (TWTC) and
Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to
promoting world trade.

Core Missions
● To assist Taiwanese businesses in developing international market.
● To collaborate closely with Taiwanese government in trade policy implementa-
tion.
● To provide business consultation service and connect international firms with
Taiwanese partners.
● To assume the role of “Smart Integrator” - complement government policies, fa-
cilitate industry needs and develop new business opportunities around the world.

Main Services
● Global Marketing
● Taiwan Industry Enhancement Project
● Promoting the Service Sector
● Market Research and Publication
● Digital and E-commerce Marketing
● Gaining Trade Insights with Trade Data Analytics
● International Trade Institute
● Taiwan International Trade Shows
● Exhibition and Convention Venues
● External Relations

2024 TAIPEI AMPA(Hybrid) / AUTOTRONICS TAIPEI(Hybrid) B-5