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Introduction to TAITRA

About TAITRA
Founded in 1970, TAITRA is Taiwan’s foremost nonprofit trade promoting organiza-
tion. Sponsored by the government and industry organizations, TAITRA assists en-
terprises to expand their global reach. Headquartered in Taipei, TAITRA has a team
of 1,300 specialists and operates 5 local offices in Taoyuan, Hsinchu, Taichung,
Tainan and Kaohsiung as well as 60+ branches worldwide. Together with Taipei
World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a
global network dedicated to promoting world trade.

Core Missions
● To assist Taiwanese businesses in developing international market.
● To collaborate closely with Taiwanese government in trade policy implementation.
● To provide business consultation service and connect international firms with ● ●
Taiwanese partners.
● To assume the role of “Smart Integrator” - complement government policies, facili-
tate industry needs and develop new business opportunities around the world.

Main Services
● Global Marketing
● Taiwan Industry Enhancement Project
● Promoting the Service Sector
● Market Research and Publication
● Digital and E-commerce Marketing
● Gaining Trade Insights with Trade Data Analytics
● International Trade Institute
● Taiwan International Trade Shows
● Exhibition and Convention Venues
● External Relations

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