Page 40 - TTG-Taiwan Transportation Equipment Guide 2023-09 Edition
P. 40

38
       Supplier News



                                                                         the foam in the seats and the surface PU
                                                                         leather are naturally biodegradable and have
                                                                         a lifespan of over eight to ten years.

                                                                            Mastar  boasts  remarkable  design
                                                                         capabilities, offering customized modification
                                                                         services  for  high-end  business  vehicles
                                                                         and  placing  a  strong  emphasis  on  top-
                                                                         grade materials to cater to their discerning
                                                                         clientele. Looking ahead to the brand's future
                                                                         development, Wang reveals that the company
                                                                         plans to enhance its creative energy by
                                                                         effectively recruiting design talents through
                                                                         cooperative education and organizing design
                                                                         competitions jointly with universities.


                                                                   Moreover, Mastar has ambitious plans to establish a
              Furthermore, Wang proudly shared that in March    business presence in key locations, including Dubai in
           2023,  Mastar  was  in  charge  of  the  modification   the Middle East and the US. Additionally, the company
           of  Hotai's  newly  launched  tour  bus. Apart  from   aims to set up a service center in Turkey, strategically
           the  exquisite  lighting,  entertainment  media,  and   leveraging its geographical advantage to access the
           other enhancements, Mastar introduced exclusive      European market and secure a foothold in the premium
           features like a facial recognition system and fever   OEM (Original Equipment Manufacturer) supply chain.
           detection. These functions serve to streamline the   Collaborating with surrounding industry practitioners,
           roll call procedure for tour guides and provide body   Mastar aims to expand its market reach and further
           temperature information as passengers board the      solidify its position as a leading player in the industry.
           bus, ensuring the safety of travelers both during their
           journey and upon returning home.

              Regarding the recent focus on ESG
           and net-zero emissions, Wang opines
           that it turns out to be a trend Mastar can
           better ride on. In the past, the company
           managed to overcome challenges with
           electrical sources and distribution for
           fossil fuel vehicle modifications. However,
           with the rise of electric vehicles (EVs) and
           their reliance on electricity as a power
           source, this concern is no longer an issue.
           This development has allowed Mastar to
           fully utilize its modification capabilities.

              Additionally, Mastar also offers eco-
           friendly choices for vehicle seats. Both










                                                                MASTAR CO., LTD.
                                                                No. 271-1,Bancheng Rd., Banqiao Dist., New Taipei City 22058,
                                                                Taiwan
                                                                Tel: +886-2-2969-8989
                                                                Fax: +886-2-2968-8080
                                                                E-mail: imdavidw168@gmail.com
                                                                Website: http://www.iammax.com.tw
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