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Introduction to TAITRA

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council
(TAITRA) is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by
government, industry associations, and several commercial organizations, TAITRA assists Taiwan
business and manufacturers by enhancing their international competitiveness in coping with the
challenges they face in foreign markets.
TAITRA boasts a well-coordinated trade promotion and information network of more then 600
trained specialists stationed throughout its Taipei headquarters, four local branch offices in
Hsinchu, Taichung, Tainan and Kaohsiung, and in 60 overseas branch offices worldwide. Together
with its sister organizations, Far East Trade Services, Inc. (FETS) and Taipei World Trade
Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion
strategies.

TAIWAN EXTERNAL TRADE
DEVELOPMENT COUNCIL

4-7th Fl., 333 Keelung Rd., Sec. 1, Taipei, 11012,
Taiwan
Tel: 886-2-2725-5200
Fax: 886-2-2757-6653
http://www.taitra.org.tw
E-mail: taitra@taitra.org.tw

Taipei Int'l Sporting Goods Show 2022 B-5